KEMBA , the unapologetically honest and acclaimed New York lyricist (formerly YC the Cynic), just released (6/2) the second single, titled “Already,” off his new album Negus, being independently released on all digital platforms this July 22nd.
Regarding the Frank Drake produced track, KEMBA notes: “‘Already’ is like the sugar in the medicine. It has an infectious beat and catchy hook, but the lyrics are as potent as ever. Frank Drake did a great job at mixing his own Dilla-influenced style with his more contemporary counterparts.”
With Negus, KEMBA has made an album that reaches both back to his neighborhood and out to a wider world, fighting for social justice with radical openness and honesty. Produced by longtime collaborator Frank Drake (with contributions from Cole King) and written entirely by the young spitter , the 12-track album (track list below) was recorded on weekends over a span of two-and-a-half years inMechanicville, NY. Making GENIUS ’ “Most Anticipated Albums of 2016,” Negus will be the fifth release from the 25-year-old MC.
Last month, KEMBA debuted his powerful lead single “ The New Black Theory ” to coincide with the announcement of Negus. AFRO PUNK ’s synopsis of the song (5/26) stated: “ ‘The New Black Theory’ is the newest release, and clever analysis of anti-black culture…The powerful track borrows it’s name from that one time Pharrell Williams tried to over-simplify systematic racism and anti-blackness in America by saying ‘The New Black doesn’t blame other races for our issues. The New Black dreams and realizes that it’s not a pigmentation; it’s a mentality.’ Through the song, Kemba picks apart the hollow statement, and similar ones, that promote victim blaming and respectability politics that serves to minimize the black experience and those who have been systematically abused and disenfranchised by the system.” The single also garnered support from a number of outlets, including OKAY PLAYER ( “…the young brother is still that emcee who refuses to mince his words and continues to bring meaning to all his bars.” (5/18)) and VIBE (“ With fresh, mind-altering bars, the unique melodies of the song are just as provocative as the artwork for the record…” (5/23)).